Wednesday, January 4, 2012

The value of memories...

While I often wonder why I continue to spend so much time and money shooting sports on spec, often to hear that a $6 print is just too much to pay for a great action photo of someone's child that may never occur again, that probably looks even better at 8x10 or larger, I run across something like this.... I just wish I could be as articulate with my customers in explaining the value of memories...


With most professional photographers having to deal with the fact that everyone has a camera and the resulting commoditization of the industry, this letter from a customer to her photographer is not only poignant, but also insightful:

Don't forget the read the follow-up post:

No comments: